Creative Direction
·
2023
Lumière Collection
Creative direction for a luxury object brand.
CLIENT
Lumière Collection
YEAR
2023
SCOPE
Creative Direction
DURATION
6 weeks
01 — THE BRIEF
The challenge.
Lumière Collection creates objects that occupy the space between design and sculpture. The creative direction had to honour that ambiguity.
The brand needed to communicate luxury without the usual codes — no gold, no ornament. Sophistication through material truth.
02 — THE WORK
The solution.
A visual world of cream, stone, and warm light. Still-life compositions that elevated each object to artwork, supported by a typeface of deliberate fragility.
03 — RESULTS
The outcome.
160%
Uplift in campaign engagement across channels
8
International fashion publications featured the campaign
Vogue Italia
Campaign of the Year recognition, 2023
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